AN AUTHENTIC PASSION
For over 2 decades, we have invested soul and genuine passion in everything we do. We have sought to inspire well-being in everything we do. We achieve this through our high-quality products, created with great attention to detail. It is a shared passion that constantly pushes us to innovate, and it is our duty to continuously imagine and test new horizons.
Whether you choose us for unique tastes or for the successful partnership we have built together, I want to thank you and assure you that we will continue to meet and exceed all your needs and expectations. We will do this by respecting the standards that have helped us place ourselves among the leaders in this market.
Yours, Amir Krenzia. Founder Alka.
Alka Group History
Our path
Started as a family business, Alka opens its first factory in Romania and sets off with a team of 23 people. In 1994, it launches Gold Mocca, the first local coffee brand, marking its official entry into the coffee market. A period of accelerated diversification follows: in 1997 it enters the sweet snacks category with Alka Wafers, and in 1998 it launches the Nutline brand, which quickly becomes number 1 in the seeds and dried fruits category.
1994 – 2000
The first Alka factory; launch of Gold Mocca, the first local coffee brand.
Entry into the sweet snacks category: Alka Wafers.
Nutline launches, quickly becoming No. 1 in seeds & dried fruits.
2000-2005
Launch of Espresso Bar (expansion into coffee).
Start of biscuit production: Dr. Krantz.
Rebranding of waffles: Alfers becomes the new brand.
2006 – 2010
Launch of Cake House (cakes).
Stretto launch (specialty coffee)
Sale of Nutline to Intersnack
2013 – 2019
Enter salty snacks with Toortitzi.
Elephant international launch (40+ countries)
New Ploiești factory (EU funds); ~850 employees.
2019
Return to dried fruits: Alka seeds (single packaging).
Our story continues with you!
2021
In 2021, the “Meteoritzi” brand was introduced, offering pretzels with unique flavors, and the product quickly became a favorite of young consumers.
2023
In 2023, Prăjitura Casai benefited from a rebranding, now having a “flavor-driven” range
2024
In 2024, Alka launched “EGO Biscuits”, a premium product with three layers of crispy biscuits and two layers of cream, available in innovative flavors (chocolate and lemon whipped cream)
